Local Web Page Designers In Jax: Efficient Web Production Boosts Online Existence

Interface (UI) and User Experience (UX) Style: The Heart of Website Style

Ever landed on a website and instantly felt lost? Or possibly you were constantly annoyed looking for what you needed? That's typically the outcome of ignoring Interface (UI) and User Experience (UX) design (Fisher Agency). Envision walking into a store where the products are spread arbitrarily, and the indications are puzzling. You 'd most likely turn around and leave? The exact same holds true for sites. A confusing or cumbersome site design can lead to high bounce rates and missed chances. User experience is not almost visual appeals; it's about producing a smooth, intuitive journey for your visitors. It's about understanding their needs and crafting a website that prepares for and satisfies those needs easily

The Difficulties of Ignoring UI/UX

Producing a website that is both visually appealing and simple to utilize can be a complicated endeavor. Numerous organizations battle with:

• Navigation Issues: Visitors can't discover what they're looking for. Imagine a potential client desperately attempting to locate your services page, only to quit after unlimited scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a site that does not adapt to various screen sizes is a major turnoff. It's like attempting to fit a square peg in a round hole-- it just does not work.
• Inconsistent Branding: A disjointed visual experience can confuse visitors and dilute your brand name identity. Think about it as sending combined signals-- are you expert or playful? Trustworthy or speculative?
• Slow Loading Times: In the age of pleasure principle, sluggish loading times are a death knell for websites. Every 2nd counts, and a delay can send out visitors running to your rivals.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that website style is more than just developing a quite page; it has to do with crafting an experience. We dive deep into comprehending your target market, their behaviors, and their needs. We then translate this knowledge into a visually sensational and extremely functional site that drives results. We don't simply develop websites; we construct digital experiences that captivate, engage, and convert.

Our Method to UI/UX

We think that fantastic UI/UX is the cornerstone of reliable site style. Here's how we guarantee your website stands apart:

1. User-Centric Style: We put your users at the heart of everything we do. Our styles are based upon extensive user research and screening, making sure that your site fulfills their requirements and expectations.
2. Instinctive Navigation: We produce clear and logical navigation structures that make it easy for visitors to discover what they're trying to find. Bid farewell to aggravating dead ends and hi to smooth surfing.
3. Mobile-First Technique: We create with mobile in mind, ensuring that your site looks and works flawlessly on all devices. Reach your audience anywhere they are, whenever they want.
4. Brand name Consistency: We make sure that your website reflects your brand identity, producing a cohesive and unforgettable experience for your visitors. Develop trust and recognition with a consistent visual existence.
5. Efficiency Optimization: We enhance your site for speed and performance, making sure that it loads rapidly and runs efficiently. Keep your visitors engaged and lower bounce rates with a lightning-fast experience.

With Fisher Agency, you're not simply getting a website; you're getting a tactical tool designed to accomplish your service goals. Let us assist you produce a digital experience that sets you apart from the competition and drives meaningful outcomes. It's time to turn your site into a powerful property that works for you, not against you.

Website Design Solutions in Jacksonville, FL

Jacksonville, Florida, a lively city on the Atlantic coast, boasts a population of over 900,000 citizens, making it the most populous city in Florida. Understood for its stunning beaches, comprehensive park system, and thriving company environment, Jacksonville provides a distinct blend of metropolitan features and natural charm. The city's strong economy, varied culture, and warm climate make it an appealing place to live and work.

For a complimentary assessment and specialist recommendations on Site Design, connect to Fisher Agency today - Fisher Agency. They can assist you produce a website that satisfies your specific needs and goals

• Website Design: Designing a site's look and feel and user experience is vital to drawing in and keeping visitors. Good Website Design improves a brand and guides users smoothly through the online space.
• User Interface Design: User Interface Design concentrates on the visual elements and interaction of a virtual product. A skillfully made UI is essential for generating engaging and user-friendly online experiences.
• User Experience: User Experience focuses on how people sense when interacting with a digital product. It plays a key role in creating engaging and productive online platforms.
• Responsive Web Design: Responsive Web Design assures optimal viewing experience across different devices. It's essential for making adaptable digital interfaces.
• Html: Html provides the structure and material for webpages. It is vital for making the graphic design and interactive features of online existence.
• Css: Css dictates the visual presentation of online content, controlling elements such as layout, colors, and fonts. This styling language is essential for developing appealing and user-friendly digital experiences.
• Javascript: Javascript enlivens web pages, rendering them interactive and dynamic. It's vital for developing captivating user interactions in online settings.
• Web Accessibility: Web Accessibility assures digital content is usable by everyone, including people with disabilities. Incorporating accessibility from the start of development results in more inclusive and user-friendly digital experiences.
• Web Development: Web Development is the creation and upkeep of sites on the internet, ensuring performance and user experience. It is critical for setting up an online presence and crafting engaging digital platforms.
• Content Management System: The Content Management System (CMS) helps in developing, managing, and altering digital content. It lets users to construct and keep an online presence without requiring to code.
• Search Engine Optimization: Search Engine Optimization enhances online visibility through tactical content and technical modifications. This process is essential to improve a site's ranking and draw in more organic traffic, leading to increased success for any online venture.
• Wireframe: Wireframes are skeletal layouts that define a digital product's structure and functionality. They are crucial for mapping user flows and content structure before visual design starts for online platforms.
• Prototype: An Prototype is a preliminary version of a system, used to test and refine its functionality and user experience. In interactive application creation, prototypes allow designers to envision the design and flow of content before final development.
• Bootstrap Framework: Bootstrap is a well-known opensource system for developing responsive, mobile-first web apps. It provides pre-built components and tools that streamline the process of making uniform and attractive websites.
• Front End Development: Front End Development revolves around building the user interface and interactive components of a site. It shapes the appearance and UX of web applications.
• Back End Development: Back End Development is the core that drives the functionality and data administration of web applications. It guarantees smooth user experiences by handling server-side logic, databases, and APIs.
• Hypertext Transfer Protocol: Hypertext Transfer Protocol is the foundation for data communications on the web, enabling browsers to ask for and get resources from servers. It dictates how content is provided, affecting the framework and presentation of online creations.
• Domain Name System: This Domain Name System translates human-friendly names to IP addresses, directing users to the right server. This is essential for building, ensuring people can effortlessly find and get to content.
• Web Hosting: Web Hosting offers the necessary server space and infrastructure for your site to be available on the internet. This is a foundational element that allows the design to reach its intended audience.
• Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across various web browsers. It's essential for attracting a wider audience and keeping the intended appearance and function of web creations.
• Mobile First Design: Mobile-first design focuses on layouts and functionality for smaller screens first. This method guarantees great user experiences across all devices while developing online platforms.
• Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors toward intended actions. Using CRO strategies is crucial for boosting the performance of an online site and maximizing its potential.
• Typography: The art of Typography significantly impacts user experience by making content readable and engaging on digital interfaces. It establishes visual hierarchy and brand identity, influencing how visitors view and interact with the platform.
• Color Theory: Color theory guides aesthetic choices, influencing user understanding and engagement. Strategic use of color principles improves visual appeal and user experience for digital interfaces.
• Information Architecture: Information Architecture arranges and orders content to ensure usability and findability. It's vital for developing efficient digital experiences.
• User Centered Design: User Centered Design prioritizes the target audience's needs and preferences during the creation process. This approach ensures digital platforms are user-friendly, easy to use, and useful for their intended users.
• Human Computer Interaction: Human-Computer Interaction principles guide the development of easy-to-use digital interfaces. Considering these principles results in more intuitive and efficient online experiences.
• Usability: Usability ensures a site is simple to use and comprehend. It's crucial for creating compelling online interactions that meet user needs efficiently.
• Prototyping: Prototyping is crucial for envisioning and testing engaging layouts before full development. It helps enhancing user experience and pinpoint potential issues early in the digital interface creation process.
• Interaction Design: Interaction Design shapes how users interact with digital interfaces. It's vital for creating easy-to-use and pleasant online experiences.
• Visual Design: Visual design focuses on the aesthetic appeal and user-friendliness of digital interfaces. It molds user experience, leading users through content with well-made layouts and engaging visuals for optimal interaction.
• Accessibility: Accessibility ensures digital content is accessible by everyone, regardless of ability. Focusing on it in development forms inclusive online experiences for all users.
• User Research: User Research informs the process of creating useful online platforms by understanding user requirements and actions. This understanding ensures that the digital product satisfies user hopes and reaches its intended purpose.
• User Testing: User Testing reveals how real people interact with a digital product, spotting usability problems and informing improvements. This feedback is vital for creating impactful and user-centered online experiences.
• Navigation Design: Navigational design directs users through online interfaces, guaranteeing easy access to wanted content. It's crucial for positive user experiences and successful online property utilization.
• Call To Action: A Call To Action inspires users to perform a particular action. It's vital for leading visitors and achieving goals on a digital platform.
• Layout Design: Layout Design organizes elements well and attractively. It's vital for creating interesting and user-friendly online presentations.
• Content Strategy: Content Strategy guides the plan, creation, delivery, and management of helpful and usable content. It makes sure that content is in line with user requirements and business goals, shaping the total digital existence.
• Design Patterns: Design Patterns are reusable solutions to common software development problems. They streamline the making of web applications by giving proven models.
• Heuristic Evaluation: Heuristic Evaluation evaluates a user interface usability according to established guidelines. It helps detect and fix design flaws in interactive systems, improving the overall user experience and satisfaction.
• Cognitive Load: Cognitive Load refers to the intellectual exertion necessary to process information. Lowering unnecessary Cognitive Load is vital for creating user-friendly digital interfaces.
• User Persona: User profiles are fictional, typical users that assist with decisions about site development. They guarantee the final product meets intended user needs and goals, leading to a more successful and user-centered digital experience.
• User Interface: User Interface is the point of connection between a user and a digital product. It plays a vital role in how visitors view and utilize online platforms.
• Persona: Personas are fictional characterizations of ideal users, informing content and layout choices. They help tailor digital experiences to satisfy audience needs and improve engagement.
• A/B Testing: A/B Testing analyzes two editions of a webpage to identify which does more effectively with people. This data-focused approach aids optimize digital interactions for conversions and engagement.
• User Journey: User Journey maps show how users interact with a product or service, outlining their experiences and pain points. Understanding these journeys is key for developing intuitive and effective online platforms.
• Task Analysis: Task Analysis identifies user goals and divides them into smaller steps. This informs the creation of effective and user-friendly online platforms.
• Click Through Rate: CTR assesses how often people select a specific link relative to how many times they view it. A strong CTR suggests efficient online layout and content, resulting in greater user engagement.
• Customer Experience: Customer Experience influences how users view a brand and its products. Positive digital engagements are vital for interaction and conversions on online sites.
• Media Query: Media Query enable content adaptation for different screen sizes and device capabilities. This guarantees optimal user experience across various devices when viewing information online.
• Viewport: This Viewport governs how content scales on various screens. Configuring it properly ensures optimal viewing experience on various devices when creating for the internet.
• Flexible Grid Layout: Flexible Grid Layouts offer a flexible framework for arranging content. They ensure optimal user experience across various platforms and screen dimensions, enhancing digital presentation.
• Flexible Images: Responsive images adjust to various screen sizes, preserving visual appeal and preventing layout issues. They are crucial for guaranteeing a pleasant user experience on various devices when online platform creation. Flexible Images
• Fluid Layout: Flexible layouts adjust to different screen sizes, providing an optimal viewing experience across devices. This responsiveness is essential for contemporary digital interfaces.
• Progressive Enhancement: Progressive Enhancement is a plan for building applications that centers on essential functionality initially, then adding enhancements for users with more advanced browsers and internet connections. This method ensures fundamental content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
• Bootstrap: Bootstrap is a well-known opensource system for developing adaptable, mobile-first online presences. It offers premade elements and tools that simplify the process of designing interfaces for the web.
• Foundation Framework: Foundation Framework is a responsive front-end framework that offers a grid system, ready-made components, and templates. It streamlines the procedure of developing user interfaces for online platforms.
• Web Standards: Web Standards ensure interoperability and accessibility across various browsers and devices. They offer a consistent base for creating online content, promoting a better user experience.
• Screen Resolution: Screen Resolution impacts how content displays, affecting visuals and user experience. Adapting to various screen sizes is essential for optimal digital presentation.
• Adaptive Web Design: Adaptive Web Design creates experiences that adjust to various screen sizes and devices. This approach guarantees online content remains accessible and user-friendly on different platforms.
• Touchscreen: Touchscreens have revolutionized how users engage with online content. Its responsiveness and instinctive gestures mold digital experiences for seeing on any type of screen.
• Breakpoints: Breakpoints are key in responsive layouts, allowing content to adjust smoothly to diverse screen sizes. They guarantee ideal viewing experiences on various devices when constructing digital interfaces.
• Progressive Web App: Progressive Web Apps boost user experience by supplying app-like features directly through web browsers. They improve user interaction and reachability for online platforms.
• Hypertext Markup Language: Hypertext Markup Language arranges and shows content on the web. It's the basis for making online presentations and interactive experiences.
• Dom: The represents a page's structure, enabling dynamic content modification with code. It's essential for interactive user experiences and modifying elements of a webpage.
• Web Browser: Web browsers are vital for viewing and interacting with web based content, demonstrating how users will experience online platforms. Consequently, developers must think about browser compatibility to ensure their web applications are available and work properly across different platforms.
• Html5: Html5 is the base for structuring and displaying content on the web. It enables developers to create engaging and interactive web experiences.
• W3C: The develops standards for the World Wide Web, guaranteeing compatibility and accessibility on different platforms. Such standards significantly affect how online content is created and presented.
• Markup Language: Markup Languages offer the structure and material for virtual interfaces. They are vital for organizing information and determining how it's shown on the internet.
• Semantic Html: Semantic Html uses semantic elements to structure content, improving reachability and SEO. This organized method enhances the visitor journey and entire site development.
• Web Page: The Web Page is a basic building block for online presence, supplying content and functionality to users. Its meticulous arrangement and styling mold the general user experience of the digital platform.
• Hyperlink: Links join different pages, allowing users to browse content effortlessly. They are vital for creating site structure and easy-to-use interfaces.
• Client Server Model: This Client Server Model permits users to ask for resources from a main server, allowing interactive and vibrant online experiences. The architecture is vital for creating and delivering up-to-date online applications.
• Web Server: A Web Server supplies content and functionality to users by way of the internet. It is a vital component in structuring online presence and digital interfaces.
• Frontend Development: Frontend Development crafts the user UI and experience of web applications. It connects the divide between backend features and user engagement, determining how users perceive and engage with online platforms.
• Web Typography: Web Typography is crucial for developing beautiful and easy-to-read content online. Proper use of fonts and layout boosts user experience and strengthens a site's general aesthetic.
• Media Queries: Media queries enable content adaptation depending on device attributes. This allows for responsive layouts that offer the best viewing results across different screens.
• Web Forms: Web Forms are critical for user interaction, letting visitors to enter information and engage with a site. Their effective implementation significantly contributes to a positive user experience and general site presentation.
• Cascading Style Sheets: CSS dictates the graphic appearance of content organized with HTML. It controls aspects such as layout, colours, and fonts, assuring a consistent and attractive user interface for online platforms.
• Web Design: Web Design centers around the look and usability of online platforms. It shapes the user experience and overall attractiveness of digital presences.
• Box Model: The Box Model is a basic idea that defines how items are structured on a webpage. It determines the content, padding, border, and margin of items, affecting layout and spacing.
• Flexbox: Flexbox is a CSS layout module that provides an efficient way to arrange, align, and allocate room among items in a box, even when their size is unclear or changing. It's particularly helpful for creating adaptive user interfaces across various screen dimensions and device types.
• Grid Layout: Grid Layout is a potent CSS tool for designing complex and responsive page designs. It allows developers to accurately control the positioning and dimensions of items, leading to attractive and easy-to-use online interactions.
• Selectors: Selectors target particular HTML elements for styling. They are crucial for handling the look of online interfaces.
• Properties: Features define the look and behavior of elements, affecting layout, colors, and responsiveness. They are crucial for creating visually attractive and functional online experiences.
• Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their condition or position, not just HTML structure. This active control enhances user interface and interaction in digital development.
• Css Variables: CSS variables streamline style, enabling productive theming management and uniform looks across online interfaces. These variables allow central control and easy changes of layout elements.
• Specificity: Specificity in styling defines which CSS rules apply, ensuring elements display as intended. It's essential for handling conflicts and creating a reliable, sustainable user interface in digital platforms.
• Inheritance: Inheritance encourages code reusability and consistency by permitting design elements to inherit attributes from parent components. This ensures a streamlined and effective approach to interface development.
• Css Frameworks: Css Frameworks simplify styling and layout, providing ready-to-use parts for building user UIs. They speed up the process and guarantee consistency across digital experiences.
• Sass: Sass is a CSS preprocessor that enhances styling with features like variables and nesting. It streamlines the creation of complex and sustainable layouts for digital platforms.
• Less: It is a CSS preprocessor that expands upon the functionality of CSS, enabling developers to write more modular, maintainable, and adaptive stylesheets. It streamlines the process of designing digital interfaces and web sites by introducing features like variables, mixins, and functions.
• Css Animations: CSS animations add life to UIs, enhancing user UX through interesting visual feedback. They have a vital role in making dynamic and interactive digital experiences.
• Transitions: Transitions improve user experience by in a visual manner linking various states or sections. Thoughtful implementation guides users through interactive interfaces, improving engagement and navigation.
• Document Object Model: The Document Object Model (DOM) is a programming interface for HTML and XML documents. It represents the structure of a page, allowing scripts to dynamically access and update content, structure, and styles, ultimately impacting building online experiences.

• Downtown Jacksonville: Downtown Jacksonville is the central commercial area of Jacksonville, Florida, known for its vibrant mix of historic architecture and contemporary skyscrapers. It features cultural sites, riverside parks, and a selection of dining and entertainment options.
• Southside: Southside is a dynamic district in Jacksonville, FL, known for its blend of residential communities, retail hubs, and business hubs. It offers a combination of urban convenience and suburban ease, making it a favored area for residents and professionals.
• Northside: Northside is a large district in Jacksonville, FL, known for its varied communities and factory areas. It features a blend of residential neighborhoods, parks, and commercial zones, aiding the city's growth and development.
• Westside: Westside is a vibrant district in Jacksonville, FL, known for its multicultural community and strong cultural heritage. It features a mix of housing areas, shops, and parks, offering a distinctive blend of metropolitan and suburban lifestyle.
• Arlington: Arlington is a lively district in Jacksonville, FL, known for its mix of housing communities and commercial areas. It features green spaces, shopping centers, and access to the St. Johns River, making it a favored area for families and outdoor enthusiasts.
• Mandarin: Mandarin stands as a historic neighborhood in Jacksonville, Florida, known for its beautiful riverfront views and appealing small-town atmosphere. It offers lush parks, local shops, and a deep cultural heritage dating back to the 19th century.
• San Marco: San Marco is a dynamic neighborhood in Jacksonville, FL, known for its historic architecture and picturesque town center. It offers a mix of unique shops, restaurants, and cultural attractions, making it a favored destination for residents and visitors alike.
• Riverside: Riverside is a lively community in Jacksonville, FL, known for its heritage architecture and flourishing arts scene. It offers a mix of unique shops, restaurants, and beautiful riverfront parks, making it a popular destination for locals and visitors alike.
• Avondale: Avondale is a charming neighborhood in Jacksonville, FL, known for its heritage architecture and vibrant local shops. It offers a mix of residential areas, stylish restaurants, and cultural attractions along the St. Johns River.
• Ortega: Ortega is a charming and beautiful neighborhood in Jacksonville, FL, known for its stunning waterfront homes and shady streets. It offers a delightful blend of classic Southern architecture and up-to-date amenities, making it a sought-after residential area.
• Murray Hill: Murray Hill is a dynamic historic neighborhood in Jacksonville, FL, known for its appealing bungalows and diverse local businesses. It offers a blend of housing comfort and a bustling arts and dining scene, making it a favored destination for residents and visitors alike.
• Springfield: Springfield is a historic neighborhood in Jacksonville, FL, known for its appealing early 20th-century architecture and lively community. It features a combination of residential homes, local businesses, and cultural attractions, making it a popular area for both residents and visitors.
• East Arlington: East Arlington is a vibrant neighborhood in Jacksonville, FL, known for its varied community and easy access to retail and leisure spots. It features a combination of residential homes, green spaces, and shops, making it a desirable place to live.
• Fort Caroline: Fort Caroline is a heritage district in Jacksonville, FL, known for its deep colonial history and nearness to the site of the 16th-century French fort. It features a blend of residential areas, parks, and cultural landmarks that reflect its heritage.
• Greater Arlington: Greater Arlington in Jacksonville, FL, is a lively district known for its housing areas, retail hubs, and green spaces. It offers a blend of suburban lifestyle with close proximity to the Jacksonville downtown and coastal areas.
• Intracoastal West: Intracoastal West is a vibrant neighborhood in Jacksonville, FL, known for its picturesque waterways and being near the Intracoastal Waterway. It offers a mix of living and commercial spaces, providing a distinct combination of urban convenience and outdoor appeal.
• Jacksonville Beaches: Jacksonville Beaches is a thriving coastal area in Jacksonville, FL, famous for its lovely beaches and relaxed atmosphere. It features a blend of living communities, local businesses, and leisure activities along the Atlantic Ocean.
• Neptune Beach: Neptune Beach is a lovely seaside neighborhood located in Jacksonville FL, known for its gorgeous beaches and relaxed atmosphere. It offers a mix of housing areas, local shops, and dining options, making it a well-liked destination for both residents and visitors.
• Atlantic Beach: Atlantic Beach is a coastal community located in Jacksonville, Florida, known for its beautiful beaches and relaxed atmosphere. It offers a blend of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
• Jackson Beach: Jacksonville Beach is a vibrant beachside community in Jacksonville, FL, known for its gorgeous sandy shores and bustling boardwalk. It offers a blend of residential neighborhoods, local shops, restaurants, and recreational activities, making it a well-liked destination for both residents and visitors.
• Baldwin: Baldwin is a quiet town located within Duval County, near Jacksonville FL, FL, known for its historic charm and close-knit community. It features a combination of neighborhoods, local businesses, and scenic parks, offering a calm, suburban atmosphere.
• Oceanway: Oceanway is a housing neighborhood in Jacksonville, Florida, known for its suburban atmosphere and child-friendly amenities. It features a range of housing options, parks, and local businesses, making it a popular area for residents seeking a close-knit environment.
• South Jacksonville: South Jacksonville is a dynamic district in Jacksonville, FL, known for its residential neighborhoods and local businesses. It offers a mix of historic character and contemporary conveniences, making it a popular area for families and working individuals.
• Deerwood: Deerwood is a prominent neighborhood in Jacksonville, FL, known for its upscale residential communities and beautiful green spaces. It offers a mix of elegant homes, golf courses, and quick access to shopping and dining options.
• Baymeadows: Baymeadows is a dynamic district in Jacksonville, FL, known for its blend of residential neighborhoods and commercial areas. It offers a variety of shopping, dining, and recreational options, making it a favored destination for locals and visitors alike.
• Bartram Park: Bartram Park is a vibrant neighborhood in Jacksonville, FL, known for its up-to-date residential communities and closeness to nature. It offers a blend of urban amenities and outdoor recreational opportunities, making it a popular choice for families and professionals.
• Nocatee: Nocatee is a designed community located near Jacksonville, FL, known for its kid-friendly atmosphere and comprehensive amenities. It features parks, trails, and recreational facilities, making it a favored choice for residents seeking a dynamic suburban lifestyle.
• Brooklyn: Brooklyn is a vibrant district in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of houses, local businesses, and heritage sites that reflect the area's cultural wealth.
• LaVilla: LaVilla is a historical area in Jacksonville FL, recognized for its extensive cultural legacy and lively arts environment. Formerly a thriving African American society, it had a significant part in the urban music and entertainment past.
• Durkeeville: Durkeeville is a historic in Jacksonville, Florida, known for its strong African American heritage and thriving community. It features a variety of residential areas, local businesses, and cultural landmarks that reflect its deep roots in the city's history.
• Fairfax: Fairfax is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and friendly community. It features a mix of residences, local businesses, and parks, offering a inviting atmosphere for residents and guests alike.
• Lackawanna: Lackawanna is a residential neighborhood in Jacksonville, Florida, known for its tranquil streets and friendly atmosphere. It features a mix of single-family homes and small businesses, contributing to its cozy vibe within the city.
• New Town: New Town is a well-known neighborhood in Jacksonville, FL, known for its strong community spirit and rich cultural heritage. It offers a combination of residential areas, local businesses, and community organizations collaborating to improve and improve the district.
• Panama Park: Panama Park is a living neighborhood in Jacksonville, FL, known for its calm streets and friendly atmosphere. It offers convenient access to local facilities and parks, making it an attractive area for families and professionals.
• Talleyrand: Talleyrand is a historic neighborhood in Jacksonville, Florida, known for its living charm and proximity to the St. Johns River. The area offers a mix of older homes and local businesses, reflecting its rich community heritage.
• Dinsmore: Dinsmore is a housing neighborhood located in Jacksonville, Florida, known for its calm streets and friendly atmosphere. It features a mix of single-family homes and local amenities, offering a residential feel within the city.
• Garden City: Garden City is a vibrant neighborhood in Jacksonville, FL, known for its combination of residential homes and neighborhood shops. It offers a tight-knit community atmosphere with quick access to city amenities.
• Grand Park: Grand Park is a lively neighborhood in Jacksonville, Florida, known for its historic charm and diverse community. It features leafy streets, local parks, and a range of small businesses that contribute to its inviting atmosphere.
• Highlands: Highlands is a dynamic neighborhood in Jacksonville, FL known for its attractive residential streets and local parks. It offers a mix of historic homes and modern amenities, creating a welcoming community atmosphere.
• Lake Forest: Lake Forest is a residential neighborhood located in Jacksonville, Florida, known for its quiet streets and family-friendly atmosphere. It features a mix of detached houses, parks, and local amenities, making it a attractive community for residents.
• Paxon: Paxon is a residential neighborhood located in the west part of Jacksonville, Florida, known for its varied community and budget-friendly housing. It features a mix of detached houses and local businesses, contributing to its close-knit, suburban atmosphere.
• Ribault: Ribault is a dynamic neighborhood in Jacksonville, Florida, known for its multicultural community and neighborhood appeal. It features a mix of heritage homes and local businesses, contributing to its unique cultural identity.
• Sherwood Forest: Sherwood Forest is a housing neighborhood in Jacksonville, FL, known for its leafy streets and family-friendly atmosphere. It features a combination of old and new homes, offering a peaceful suburban feel close to city amenities.
• Whitehouse: Whitehouse is a living neighborhood located in Jacksonville, Florida, known for its calm streets and community-oriented atmosphere. It features a mix of detached houses and local amenities, making it a popular area for families and professionals.
• Cedar Hills: Cedar Hills is a vibrant neighborhood in Jacksonville, FL, known for its diverse community and convenient access to local amenities. It offers a blend of residential and commercial areas, enhancing its active and friendly environment.
• Grove Park: Grove Park is a living neighborhood in Jacksonville, Florida, known for its charming historic homes and canopied streets. It offers a tight-knit community atmosphere with quick access to downtown facilities and parks.
• Holiday Hill: Holiday Hill is a housing neighborhood in Jacksonville, Florida, known for its peaceful streets and close-knit community. It offers quick access to local parks, schools, and shopping centers, making it a attractive area for families.
• Southwind Lakes: Southwind Lakes is a residential neighborhood in Jacksonville, FL known for its tranquil lakes and carefully kept community spaces. It offers a quiet suburban atmosphere with convenient access to local amenities and parks.
• Secret Cove: Secret Cove is a peaceful waterfront neighborhood in Jacksonville, FL, known for its peaceful atmosphere and picturesque views. It offers a blend of residential homes and natural landscapes, making it a popular spot for outdoor enthusiasts and families.
• Englewood: Englewood is a lively neighborhood in Jacksonville, FL, known for its varied community and strong cultural heritage. It offers a mix of residential areas, local businesses, and recreational spaces, making it a active part of the city.
• St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its appealing early 20th-century architecture and vibrant community atmosphere. It offers a blend of residential homes, local businesses, and cultural landmarks, making it a special and inviting area within the city.
• San Jose: San Jose is a vibrant district in Jacksonville, FL, known for its residential neighborhoods and shopping zones. It offers a blend of suburban living with close proximity to parks, retail options, and restaurants.
• Pickwick Park: Pickwick Park is a residential neighborhood in Jacksonville FL, known for its peaceful streets and community-oriented atmosphere. It offers a mix of single-family homes and local amenities, making it a desirable area for families and professionals.
• Lakewood: Lakewood is a dynamic neighborhood in Jacksonville, FL known for its classic charm and varied community. It features a combination of residential homes, local businesses, and parks, offering a friendly atmosphere for residents and visitors alike.
• Galway: Galway is a housing neighborhood in Jacksonville, FL, known for its suburban atmosphere and community-oriented living. It features a combination of single-family homes and local amenities, providing a peaceful and kid-friendly environment.
• Beauclerc: Beauclerc is a living neighborhood in Jacksonville, Florida, known for its peaceful streets and kid-friendly atmosphere. It offers a mix of detached houses and local amenities, making it a well-liked choice for residents seeking a suburban atmosphere within the city.
• Goodby's Creek: Goodby's Creek is a residential neighborhood in Jacksonville, FL, known for its tranquil atmosphere and proximity to nature. It offers a mix of residential living with easy access to nearby amenities and parks.
• Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its quaint residential streets and close-knit community atmosphere. It features a blend of architectural styles and offers convenient access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a residential neighborhood in Jacksonville, FL, known for its peaceful streets and neighborly atmosphere. It features a combination of detached houses and local parks, making it a popular area for families.
• Sunbeam: Sunbeam is a dynamic neighborhood in Jacksonville, FL, known for its quaint residential streets and robust community spirit. It offers a mix of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a housing neighborhood in Jacksonville FL, Florida, known for its tranquil streets and friendly community. It gives convenient access to local parks, schools, and shopping centers, making it a desirable area for families.
• Royal Lakes: Royal Lakes is a living neighborhood in Jacksonville FL, known for its tranquil environment and family-friendly atmosphere. It features well-maintained homes, local parks, and simple access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a commercial and industrial area in Jacksonville, FL, known for its mix of storage facilities, manufacturing facilities, and distribution centers. It serves as a key hub for local businesses and contributes significantly to the city's economy.
• Eastport: Eastport is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and riverside views. It offers a mix of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a living neighborhood in Jacksonville, Florida, known for its quiet streets and close-knit community. It offers a mix of residential homes and local amenities, providing a pleasant living environment.
• Normandy Village: Normandy Village is a living community in Jacksonville, FL, famous for its mid-20th-century houses and family-oriented setting. It features convenient access to nearby recreational areas, schools, and retail centers, making it popular among residents.
• Argyle Forest: Argyle Forest stands as a residential area in Jacksonville, FL, known for its family-oriented atmosphere and close access to shopping and schools. It offers a variety of single-family homes, parks, and recreational facilities, rendering it a popular choice for suburban living.
• Cecil Commerce Center: Cecil Commerce Center is a large industrial & commercial district in Jacksonville, Florida, known for its advantageous location and comprehensive transportation infrastructure. It serves as a focal point for logistics, manufacturing, & distribution businesses, supporting the local economy.
• Venetia: Venetia is a living neighborhood in Jacksonville, Florida, known for its calm streets and residential atmosphere. It offers close access to nearby parks, schools, and shopping centers, making it a well-liked area for families.
• Ortega Forest: Ortega Forest is a charming neighborhood neighborhood in Jacksonville, FL, known for its classic homes and verdant, tree-lined streets. It offers a quiet suburban atmosphere while being easily close to downtown Jacksonville.
• Timuquana: Timuquana is a living neighborhood located in Jacksonville FL, known for its peaceful streets and community parks. It offers a mix of detached houses and easy access to local amenities and schools.
• San Jose Forest: San Jose Forest is a housing neighborhood located in Jacksonville, Florida, known for its verdant greenery and kid-friendly atmosphere. The area features a mix of detached houses and local parks, offering a peaceful suburban environment.
• E-Town: E-Town is a lively neighborhood located in Jacksonville, Florida, known for its varied community and heritage significance. It features a mix of residential areas, local businesses, and cultural landmarks that enhance its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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   7. ^ Jump up to:^{a b} Chapman, Cameron, The Evolution of Web Design, Six Revisions, archived from the original on 30 October 2013
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   10. ^ W3C. "Web Accessibility Initiative (WAI)".
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   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
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   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
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   26. ^ Gócza, Zoltán, Myth #17: The homepage is your most important page, archived from the original on 2 June 2013
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   30. ^ Jump up to:^{a b} Messner, Katie (22 April 2013), Image Carousels: Getting Control of the Merry-Go-Round, Usability.gov, archived from the original on 10 October 2013
   31. ^ Jones, Harrison (19 June 2013), Homepage Sliders: Bad For SEO, Bad For Usability, archived from the original on 22 November 2013
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   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

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